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Workshop: Discover the power of Google Ad Grants to boost non-profit organisations (Members Only)

By September 19, 2023News, Top Story


On the 13th of October, the members of the Victims’ Rights Communicators Network have an opportunity to attend an online workshop on the power of Google Ad Grants to boost non-profit organisations conducted by Lore Van Besien, the founder and manager of AdSpecialist. Lore has been Account Manager at Google since 2007, at the AdWords (now Google Ads) department in Dublin. There she became a true expert in all  Google Ads formats and Google Analytics. 

Did you know that all Victim Support organisations can apply for a free advertising budget of $10.000 per month to advertise on Google’s search engine?

This programme is called ‘Google Ad Grants’ and during this workshop, we will show you how you can use it to better reach your advertising goals as an organisation. Together with an expert, we’ll have a look at the application process, so you have all the tools at hand to get your organization approved.

But that’s just the beginning! Next, we show you how you can set up your first campaign, using a real-life example from Victim Support Europe. Finally, you will learn how to interpret the campaign’s outcome to find valuable opportunities for improvement and to unlock the hidden potential to amplify your organisation’s reach.

Do not miss this opportunity to kick-start a game-changing campaign for your organisation!

Hosted by: Lore Van Besien, Google Ads & Google Analytics Expert

When? Friday 13 October 2023, from 11:00 to 12:30 CEST (Brussels Time)

Language? Working language of the event is English.

Registration: Are you interested in attending this workshop? You can register to the workshop by accessing the VSE Hub following this link. If you wish to participate, please register for the event by clicking “Start Course”.

Are you interested in becoming part of the Victims’ Rights Communicators Network? Please do reach out to VSE Communications Assistant Lieselotte Van Den Heuvel on the following email address:

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