On Friday, October 13th, Victim Support Europe and Lore Van Besien of AdSpecialist held a successful and highly engaging workshop where some of our members learned how to harness the potential of Google ad grants to better reach their advertising goals.
Over the hour, Lore, a Google ads expert and founder of AdSpecialist, brought her knowledge and expertise to member’s of our Victim’s Rights Communicators Network. Using Victim Support Europe’s campaign as a real-life example, participants learned how to avail of a Google ad grant, set up a campaign of their own, and analyse the results to see the campaign’s impact and find ways to improve their reach in the future.
We would like to extend our thanks to Lore for lending her insight and to all our members who participated in the workshop. Advertising is a powerful tool and we hope that through this workshop, members are now better equipped to reach a wider audience and improve the rights and services for all victims.
Our Victims’ Rights Communicators Network aims to support members by sharing best practices for effectively communicating the topic of victims’ rights. Are you interested in joining? Find out how here!