Victim Support Denmark has launched a new logo and visual identity, marking a fresh chapter in the organization’s mission to support victims, witnesses, and relatives affected by crime and accidents.
The new design is the result of a thorough process involving a professional design agency and dedicated volunteers, ensuring that the updated look reflects the core values of the organisation.
The new visual identity has been created to make the Victim Support Denmark more recognizable and to present a modern and professional image. It reflects the fundamental values of presence, empathy, and safety, making it easier for victims, witnesses, and relatives to identify with the organisation and feel reassured that support is available.
The updated logo also carries deeper symbolism, with two figures connected by a bond to illustrate the relationship between advisor and victim, two speech bubbles representing the importance of conversation in counselling, and a heart as a reminder of the empathy that defines the organisation’s work.
With this new visual identity, Victim Support Denmark hopes to make it even clearer that they are always there for those in need – with professionalism, compassion, and unwavering support.
